Heptio’s funding press releases, or, “marriages, divorces, and births”
About This Episode
Press releases are a high art in our trade. There’s certain formats to follow, the audiences are always precise, and making a good one is a sign of a cunning PR pro. This week, we look at a funding announcement from Heptio. It follows the classic form fairly well, so you’ll see how general press releases are done and some attributes of the funding press release.