Software Defined Interviews - Episodes Tagged with “Marketingtalk”

Episode 60: Sell-side financial analysts, & enterprise software pricing

Software Defined Talk — Tue, 30 Jan 2018 17:00:00 +0100

What do these financial, equity analyst types do? Well, if the stock market was rational, we could probably tell you. This week, we look at one PDF reporting on cloud and try to make sense of it. Also, we discuss enterprise software pricing, THE DANCE!

More detailed show notes, including the charts, are available.

Episode 59: Fear of FANG

Software Defined Talk — Fri, 19 Jan 2018 23:00:00 +0100

Everyone’s freaking out about tech companies. What they mean by “tech companies,” of course is the combination of Facebook, Google, Twitter, Amazon, and maybe Netflix. They (mostly) mean companies who are using tech to disrupt their industries (media, retail, entertainment) and using the business models of tech companies. The line is, to be sure, fuzzy, but these are not companies that make their money from selling hardware, software, or even IT services (like Microsoft, Oracle, Red Hat, SAP, Pivotal, etc.).

This week, we look at one write-up of this freaking out from The Economist. They also have a smaller version in their “Leaders” section. As always, there are much more extensive, detailed show notes available as well.

You can now buy Software Defined Talk t-shirts and fill out the contact form with your mailing address if you’d like some free stickers!

Episode 57: VC Tech Predictions & Newsletters, Ben Evans edition

Software Defined Talk — Fri, 15 Dec 2017 18:00:00 +0100

In this episode we look at two tech world artifacts: weekly, curated links in email newsletters and the trends and predictions presentation. Ben Evans does both of these and provides great pieces to do some deep reading.

If you're not a man, make sure you take the listener survey. (We got plenty of male-responses.)

See the detailed show notes.

Episode 56: The tech column/opinion piece

Software Defined Talk — Wed, 29 Nov 2017 20:00:00 +0100

This week, we look at the tech editorial page, columns that people like Matt Asay and Coté write. First we discuss if this is even a category, and then go over three columns Coté has written recently.

(Slightly) more detailed show notes over in paper.

Episode 55: The OpenStack Community Survey & Oceania Sales Motions

Software Defined Talk — Mon, 13 Nov 2017 22:00:00 +0100

Community surveys are a handy tool for tracking momentum, proving legitimacy, and, of course, understanding the state of the community. “Community” doesn’t have to be all rainbows and sandals - open source - but it often does. This week we look at the most recent OpenStack Community Survey.

See more detailed show notes.

Episode 54: The Corporate Podcast, & EBC’ing

Software Defined Talk — Thu, 02 Nov 2017 18:00:00 +0100

Murder and comedy podcasts are all fun and dandy, but they’re strategically used by tech companies as well as marketing. This week, we look at some common formats, how they’re done, and how to consume them.

Detailed show notes: https://paper.dropbox.com/doc/The-Corporate-Podcast-EBCing-azErWSniyTIDSTn8cQn1U

Episode 53: The Lone Wolf Analyst

Software Defined Talk — Fri, 27 Oct 2017 14:00:00 +0200

This week, we look at one of the new analyst models, and what they do, by way of Ben Thompson. Horace Dediu and RedMonk are other examples of this model, but Ben Thompson is the highest flying, most interesting practicer now. Ben’s business model is pretty straight-forward: a partial paywall around his some of his weekly content, podcast sponsorships, and (maybe?) consulting.

Also, the DC steak scene, BLT Steakhouse’s odd way of cooking a steak. Brandon says to go to Charlie Palmer’s.

Check out the more detailed show notes and links.

Episode 52: The Four

Software Defined Talk — Fri, 20 Oct 2017 22:00:00 +0200

This week we look at The Four. Coté had high hopes. More importantly, we look at the medium and mechanics of a business book.

More detailed show notes and such.

Episode 51: The fluffy, leather chair interview, or, “Do you think the edge forces you to go hybrid?” or, there’s a lot of high-dollar farts in those chairs

Software Defined Talk — Fri, 13 Oct 2017 23:00:00 +0200

The big fluffy, leather chair interview is a staple of the tech world now. A big named executive (usually) comes up on the stage with a big name journalist and is interviewed in a “wide ranging” discussion. In addition to videos of these being broadcast, tech outlets often write summaries - news stories even - based on the interviews, and others sometimes post “lighted edited transcripts.” One of our favorite news sites, CRN, does this often. And while they do the sleazy thing of making 20-35 pages out of what should be a, at most, two page story, they’re usually good interviews if you’re into the the topic. Continuing a discussion we started in SDT #108, we look at three of these interviews, giving us the chance to a close reading of the interviews

themselves and talk about the format in general.

The three interviews: (1.) Meg Whitman, HPE; (2.) Steve Singh, Docker; (3.) Pat Gelsinger, VMware. All of them, of course, are CEOs.

See the more detailed show notes for more.

Episode 50: Just another kubernetes article

Software Defined Talk — Wed, 04 Oct 2017 04:00:00 +0200

This week, we look at an article from Susan Hall at The New Stack. Susan is a solid reporter, so looking at her piece allows us to discuss the world and machination of the tech press, what it’s like to brief them, and our imagination of what it’s like to be a tech reporter.

See the detailed notes for more.

This episode was made free since we haven't been recording the regular show.

Episode 49: Heptio’s funding press releases, or, “marriages, divorces, and births”

Software Defined Talk — Fri, 22 Sep 2017 19:00:00 +0200

Press releases are a high art in our trade. There’s certain formats to follow, the audiences are always precise, and making a good one is a sign of a cunning PR pro. This week, we look at a funding announcement from Heptio. It follows the classic form fairly well, so you’ll see how general press releases are done and some attributes of the funding press release.

See more detailed show notes.

Episode 41: Southbound cloud-native enterprise architecture

Software Defined Talk — Mon, 18 Sep 2017 13:15:00 +0200

In part two of our cloud-native enterprise architect talk, we discuss the more technical functions of the EA. We think of these as the "southbound" functions.

Special Guest: Matt Walburn.

Episode 48: Forrester’s CD-ish Wave

Software Defined Talk — Thu, 14 Sep 2017 05:00:00 +0200

We discuss a recent Forrester Wave: “The Forrester Wave: Continuous Delivery And Release Automation, Q3 2017.”

See more detailed notes here.

Episode 40: Do people actually do DevOps? Or, the margarita/bloody mary continuum

Software Defined Talk — Thu, 14 Sep 2017 04:00:00 +0200

On the DevOps question: sure they do, but there are many variations depending on the company.

Links:

Tommy's Margarita
Anthony Lee and David Brock talk platform operations — The Pivotal Conversations episode mentioned.

Episode 47: Kubernetes & container landscapes from Forrester & Gartner

Software Defined Talk — Fri, 01 Sep 2017 19:00:00 +0200

This week, we talk about two PDFs setting out to briefly describe the kubernetes and great container orchestration landscapes. See [the usual more detailed write-up and analysis elsewhere](https://paper.dropbox.com/doc/WP006-Kubernetes-container-landscapes-from-Forrester-Gartner-pnTuTycrvQribNjWNB7tE).

This episode was also made free in the regular Software Defined Talk podcast feed - marketing!

Episode 46: The full Chef burger, with a side of THE DIGITAL

Software Defined Talk — Sat, 19 Aug 2017 00:00:00 +0200

This week’s paper is sent in by Matt Ray: “Continuous Automation for the Continuous Enterprise.”

See detailed, typed analysis in the show-notes, find the paper attached, and enjoy the podcast in your members only RSS feed.

Episode 45: The PaaS Hype Cycle, 2017 edition

Software Defined Talk — Tue, 15 Aug 2017 00:00:00 +0200

We look at the 2017 Gartner PaaS Hype Cycle, just released. See more show notes, though not very detailed here.

As always, thanks for being a supporter!

Episode 44: A trillion IoT devices by 2035

Software Defined Talk — Thu, 03 Aug 2017 18:00:00 +0200

IoT will be big by 2035, a trillion devices driving a $1tn of spend/year, according to this paper. How does one come to that figure, and what exactly is IoT. Even better, how would you put together the business case to justify doing an IoT project? Well, you’ll get an average of 5x returns, the paper says, so that’s a compelling start. Also, you should buy some ARM chips. Put together by one of ARM’s investor relations people, this paper is squarely targeted a money people interested in IoT and ARM.

See also the raw notes on the paper, references, and more details on the paper. Also, of course, available as a PDF attached here.

This paper in question (attached here, as well) was suggested by Alek.

As always, thanks for being a patron of Software Defined Talk, it's super-encouraging and meaningful. If you liked this episode, perhaps send the attached PDF (as all great white papers are transmitted) and encourage your friends to check out both Software Defined Talk and to become a patron get our exegesis episodes.

Please tell us what you think and suggest any white papers, talks, press releases, or other tech world ephemera that'd be fun to over-analyze!

Episode 43: Not a [Very Good] DevOps Talk - Software Defined Talk Members Only White Paper Exegesis #2

Software Defined Talk — Sat, 29 Jul 2017 14:00:00 +0200

This week, Brandon and Coté talk analyze Coté's 2016 stump-speech, Not a DevOps Talk. We talk about the process of putting together a talk like this, how it flows, and the desired effect and rhetoric behind it all.

See the extensive show notes and much more detail in the attached PDF or online. There's also a bonus write-up about two of Coté's Register columns.

Please tell us what you think and suggest any white papers, talks, press releases, or other tech world ephemera that'd be fun to over-analyze!

Episode 42: PwC says you suck at THE DIGITAL - Software Defined Talk Members Only White Paper Exegesis #1

Software Defined Talk — Fri, 21 Jul 2017 19:00:00 +0200

Our first white paper review, starting with "what is digital, and what are/should enterprises do about it. See the detailed notes on it, either in the attached PDF, or in Dropbox Paper.

You should be able to find your members only RSS feed and add it to your podcast listener.

First, thanks to our initial, super-fan handful of members who'll be getting this.

Second, tell us if you like this show, format, and, if so, some studies/papers you'd like us to go over.

Third, if you can help us promote this, and grow membership (or at least envy that you get access to!), that'd be awesome. Feel free to email the PDF around, a link the notes, or even the MP3 if you want to be a bit of a privateer.